Launching a SaaS Product in a Nuts-and-Bolts World

Clarity Product Launch

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Marketing a SaaS product to two drastically different audiences. The Waste Industry is skeptical of data driven AI solutions, while the investor we wanted to attract only want cutting edge disruptive technology. 

THE CHALLENGE 

I created Marketing material in the form of videos and digital Ads that showcased the real world real time benefits of Clarity while also showing how the AI made those results possible. I showed the robot correctly sorting previously unrecoverable materials and real time footage of how the AI was identifying and sorting those materials.

THE SOLUTION

Clarity Into your waste stream

Clarity Into your waste stream